Using a booming upsurge in the number of eCommerce sites there is certainly fierce opposition to attract more customers. It has made the customers more empowered and it has increased their anticipation. It is becoming more challenging to please a customer as a smallest mistake can prove to be lethal. As per the study it was discovered that, 70% of the buying activities are based on how the clients feel these are being treated. Hence, it is very important to give a good user experience to the clients.
However, to supply good customer support, it is very important to remain updated with the technology and possess all the fundamental tools. The various tools can be used to attract more customers through various ways and enhance the user experience. The article describes 5 tools that are must for the eCommerce site to increase the customer base:
just one. Customer Support
To be able to attract more customers, it is becoming required for provide a good customer experience. Live chat software plays an important role in resolving the customer queries and increasing customer engagement. Since per the survey it was found that over 60% millennials use live chat to solve the query, which makes it essential for the eCommerce website.
Tagove: It really is an essential tool that offers multiple features like live video chat, voice talk and text speak to features like co-browsing and screen sharing which aids in providing good customer support.
Key features:
The particular two-way co-browsing feature allows the agents to provide real time resolution to the customers.
In addition, it allows sharing the files with customers and other brokers via the chat window.
The statistics and analytics play an important role to improve the customer service.
2. To advertise loyalty programs
Loyalty programs have started to gain popularity and have become an important part of the internet commerce stores. They not only help attract more customers but also play an essential role in keeping the customers. As per the survey done by Ernst & Young it was found that 25% of shoppers consider brand loyalty as important factor to impact the buying behavior. Within order to get the competitive advantage, it is becoming imperative for the eCommerce store to follow the loyalty program that suits well with the needs of the targeted audience.
Sweet tooth: Fairly sweet tooth can be an important tool that can be used to develop basic as well as custom-made devotion programs for the clients.
Key features:
It designs the programs that goal at targeting the sales by increasing the customer spending through loyalty factors.
It helps to acquire more customers as it rewards points to customers who refer the merchandise or services.
Example: Muscle & Strength is the organization of USA that is definitely the rewards catalog program by Sweet tooth. They allow shoppers to earn much more points for birthdays, purchases and referrals. It has proved to be extremely effective tool and has helped to improve the customer base.
3. Hook up to social media
No business can support without its existence on various social media systems and eCommerce stores are no longer an exception. As per the study it was found that 58% of the marketers have suggested that their social media efforts have helped to improve the range of leads. Therefore, it is just about the necessity for the eCommerce stores to connect to audience by making use of social media.
Hootsuite: Hootsuite helps to manage multiple interpersonal media accounts from the only platform looked after monitors the conversations pertaining to the business.
Key features:
It provides ideas for individualized content and allows scheduling multiple aimed messages.
It can also auto schedule the messages to be posted at the optimum time of your day which really helps to attract more customers.
In addition, it generates reports giving a fair understanding about the impact of the campaigns on the interpersonal media.
4. Shopping cart recovery
It has been found that majority of the customers will not complete the sales through the first visit which results in e-commerce software abandonment. As for each the survey done by Baymard it was found that the common shopping trolley abandonment rate is 68. 07%. Hence, it is very crucial to have a tool to deal with the shopping cart recovery.
Abondon aid: Abandon aid is a superb tool that allows sending the notice to the consumer reminding those to complete the order. This can be an automated process and will not require any human intervention.
Key features:
It allows mailing customized emails to the possible customers compelling these to complete the purchase.
It also shares the recovery statistics to analyze the performance and the results.
It helps to save time and money and also increases customer wedding.
5. Analytics
In order to improve the performance of the eCommerce website it’s important to comprehend the analytics of the web site and monitor their behavior. By using analytics companies can make informed choices to attract more customers.
Google analytics: It is one of the very most well-known tools adored by website owners across the world. It allows tracking, organizing and reporting the information in a fairly easy manner.
Key features:
It provides information about the visitors and allows monitoring their behavior.
It identifies the pages that are producing more as well as less traffic which creates the base for increasing the under-performing ones.
It helps to comprehend the effectiveness of the marketing campaigns and track the social media switches.
Summary:
You will find a rapid increase in the amount of eCommerce websites and hence it is vital to stay updated with the latest tools and technology. Companies that are not updated with the latest tools cannot sustain the competition and would slowly conclusion up losing the customers.
